Promoting!
Promoting!
Seems to be the latest obsession when it comes to Portuguese wines!
The latest market to be target is the USA, Portuguese producers and trading companies seem to be focusing on the Yankee market due to the lack of knowledge of Portugal and its rich wine country.Over the next months, Portuguese wines are going to be the represented in two major wine events: the SF chefs and the Outside Lands Music Festival which is one of the greatest music festival of the country, that shows the scale of Portuguese wines's investment.
The wine market in the USA is overflowing, the supply is bigger than the demand but Portuguese Wine Producers want to change the game and bring to light the origin of most of our wines, which the american have been already consuming but don't really know that they are Portuguese.
